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Dec 2006: Sharper designs in-store for Wilkinson Sword
Dec 2006: Sharper designs in-store for Wilkinson Sword

Wilkinson Sword tasked Armadillo with re-vitalising the packaging for their garden hand tools range. The brief was to communicate Wilkinson Sword's premium position in the market and reflect their 250-year reputation for innovation and quality.

In response, Armadillo designed consistent and integrated packaging for a range of different sized products to sit within existing fixtures and fittings. The result is customer-friendly packaging which stands out amongst its competitors and defines Wilkinson Sword as a market leader.

The new product designs will be launched nationwide, in garden centres and DIY superstores from April 2007

Other headlines

Mar 2007: A brand new start for Ujuice

In June 2006, Outspan fresh were bought from their parent company Capespan. Having worked with Outspan fresh for over 5 years, producing a range of literature and POS material, Armadillo were pleased to be asked to look at renaming and rebranding the company.

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Jul 2007: Retail Ready Heineken Packaging

Armadillo produced a range of packaging concepts to launch the new Heineken ID keg-can in a 3-way pitch.

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Aug 2007: Hot off the press

Following the success of many new product launches across the Groupe SEB portfolio, Tefal asked Armadillo to help launch their next high profile product, Quick Cup.

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Oct 2007: A new approach for hotels.com

For their first foray into Direct Mail, Hotels.com partnered with Armadillo Direct, to test driving bookings to New York over the holiday season.

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Nov 2007: Putting the sparkle into Christmas for H. Samuel

Impressed by previous trial creative work, H. Samuel drafted in Armadillo to design their Christmas POS without pitching.

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Nov 2007: Blockbuster Christmas Retail Campaign

Armadillo's latest direct mail campaign for Blockbuster has caused a stir in the entertainment retail landscape this season.

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Dec 2007: Armadillo can now truly do it all in house

Armadillo has launched is own Ebase marketing service which allow clients to have their complete Emarketing needs fulfilled in one place, working with one account team to ensure a simple, clear and efficient service.

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