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Mar 2007: A brand new start for Ujuice
Mar 2007: A brand new start for Ujuice

In June 2006, Outspan Fresh were bought from their parent company Capespan. Having worked with Outspan Fresh for over 5 years, producing a range of literature and POS material, Armadillo were pleased to be asked to look at renaming and rebranding the company.

Coming up with the name Ujuice for the main brand, Armadillo were asked to consider how the company could be divided in the future to cover additional business opportunities that they hoped to venture into. This quickly took off producing sub-brands of Usmoothie and Ublend.

12 months on and Ujuice and Usmoothie have expanded by 50% taking on new business throughout the UK. And have also created a franchise to take the brands into an international arena.

Jackie Venn, Managing Director said "Ujuice are delighted to have been working with Armadillo for over four years now, since the beginning of our company.

The account and creative team have been instrumental in developing a highly impactful branding offer, including retail point of sale, brochures, mailers and professional imagery for our website and corporate brochures.

Their service has been constantly prompt and efficient, which a fast growing company like ourselves, relies on heavily, in order to meet the dynamic industry we are in"

Other headlines

Dec 2006: Sharper designs in-store for Wilkinson Sword

Wilkinson Sword tasked Armadillo with re-vitalising the packaging for their garden hand tools range.

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Jul 2007: Retail Ready Heineken Packaging

Armadillo produced a range of packaging concepts to launch the new Heineken ID keg-can in a 3-way pitch.

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Aug 2007: Hot off the press

Following the success of many new product launches across the Groupe SEB portfolio, Tefal asked Armadillo to help launch their next high profile product, Quick Cup.

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Oct 2007: A new approach for hotels.com

For their first foray into Direct Mail, Hotels.com partnered with Armadillo Direct, to test driving bookings to New York over the holiday season.

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Nov 2007: Putting the sparkle into Christmas for H. Samuel

Impressed by previous trial creative work, H. Samuel drafted in Armadillo to design their Christmas POS without pitching.

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Nov 2007: Blockbuster Christmas Retail Campaign

Armadillo's latest direct mail campaign for Blockbuster has caused a stir in the entertainment retail landscape this season.

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Dec 2007: Armadillo can now truly do it all in house

Armadillo has launched is own Ebase marketing service which allow clients to have their complete Emarketing needs fulfilled in one place, working with one account team to ensure a simple, clear and efficient service.

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