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Nov 2007: Putting the sparkle into Christmas for H. Samuel
Nov 2007: Putting the sparkle into Christmas for H. Samuel

Impressed by previous trial creative work, H. Samuel drafted in Armadillo to design their Christmas POS without pitching.

Christmas is a crucial time for retailer H. Samuels and they were keen to develop POS that allowed them to maximise the festive period, communicate the quality and range of products and value-added services, and in turn encourage footfall into stores.

The POS also had to tie in with a wider integrated marketing campaign reflecting the magic and 'sparkle' of Christmas.

With a solid understanding of retail, Armadillo enabled H. Samuel to leverage awareness and familiarity with their customers and make a strong seasonal statement.

Other headlines

Dec 2006: Sharper designs in-store for Wilkinson Sword

Wilkinson Sword tasked Armadillo with re-vitalising the packaging for their garden hand tools range.

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Mar 2007: A brand new start for Ujuice

In June 2006, Outspan fresh were bought from their parent company Capespan. Having worked with Outspan fresh for over 5 years, producing a range of literature and POS material, Armadillo were pleased to be asked to look at renaming and rebranding the company.

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Jul 2007: Retail Ready Heineken Packaging

Armadillo produced a range of packaging concepts to launch the new Heineken ID keg-can in a 3-way pitch.

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Aug 2007: Hot off the press

Following the success of many new product launches across the Groupe SEB portfolio, Tefal asked Armadillo to help launch their next high profile product, Quick Cup.

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Oct 2007: A new approach for hotels.com

For their first foray into Direct Mail, Hotels.com partnered with Armadillo Direct, to test driving bookings to New York over the holiday season.

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Nov 2007: Blockbuster Christmas Retail Campaign

Armadillo's latest direct mail campaign for Blockbuster has caused a stir in the entertainment retail landscape this season.

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Dec 2007: Armadillo can now truly do it all in house

Armadillo has launched is own Ebase marketing service which allow clients to have their complete Emarketing needs fulfilled in one place, working with one account team to ensure a simple, clear and efficient service.

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