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Oct 2007: A new approach for hotels.com
Oct 2007: A new approach for hotels.com

Hotels.com is a company intrinsically linked with technology however they have started to consider more traditional methods to increase bookings. For their first foray into Direct Mail, Hotels.com partnered with Armadillo Direct, to test driving bookings to New York over the holiday season.

James Ray, Client Services Director at Armadillo, said "We're really excited by this opportunity to integrate direct mail into the powerful mix of marketing already undertaken by Hotels.com in order to complement the current messaging and grow the overall impact of their communications"

Other headlines

Dec 2006: Sharper designs in-store for Wilkinson Sword

Wilkinson Sword tasked Armadillo with re-vitalising the packaging for their garden hand tools range.

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Mar 2007: A brand new start for Ujuice

In June 2006, Outspan fresh were bought from their parent company Capespan. Having worked with Outspan fresh for over 5 years, producing a range of literature and POS material, Armadillo were pleased to be asked to look at renaming and rebranding the company.

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Jul 2007: Retail Ready Heineken Packaging

Armadillo produced a range of packaging concepts to launch the new Heineken ID keg-can in a 3-way pitch.

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Aug 2007: Hot off the press

Following the success of many new product launches across the Groupe SEB portfolio, Tefal asked Armadillo to help launch their next high profile product, Quick Cup.

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Nov 2007: Putting the sparkle into Christmas for H. Samuel

Impressed by previous trial creative work, H. Samuel drafted in Armadillo to design their Christmas POS without pitching.

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Nov 2007: Blockbuster Christmas Retail Campaign

Armadillo's latest direct mail campaign for Blockbuster has caused a stir in the entertainment retail landscape this season.

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Dec 2007: Armadillo can now truly do it all in house

Armadillo has launched is own Ebase marketing service which allow clients to have their complete Emarketing needs fulfilled in one place, working with one account team to ensure a simple, clear and efficient service.

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